Learn the fundamentals of email and how to create successful campaigns
What you’ll learn
Understand the difference between different types of email campaigns and communications
Plan and create successful email campaigns
How to measure the performance of your campaigns
Testing and optimising performance
Selecting the right Email software and tools
Requirements
- A computer, internet and a willingness to learn
Undeniably reliable and unshaken by the array of newer forms of digital media, Email Marketing is certainly a stalwart channel of online marketing.
This course helps marketers master the art of Email by learning the principles underpinning a sharp and strategic email strategy. It will draw learning’s from a decades worth of marketing experience to teach you to think outside the box and beneath the surface of traditional email ideologies.
The course will cover:
- Identifying your purpose and setting objectives
- Selecting the right email type to hit your objective
- Planning email successful campaigns
- Measuring the performance of your campaigns
- Optimizing performance through best practices and testing
- Selecting the right email software
Enroll today and take your email program to the next level!
Who this course is for:
- Beginners to Intermediate level students interested in Email Marketing and wanting to learning about the intricacies of Email to maximise performance and enhance their professional development
