Email Marketing 101


Learn the fundamentals of email and how to create successful campaigns

What you’ll learn

Fundamentals and benefits of using Email as a marketing channel

Understand the difference between different types of email campaigns and communications

Plan and create successful email campaigns

How to measure the performance of your campaigns

Testing and optimising performance

Selecting the right Email software and tools


  • A computer, internet and a willingness to learn

Undeniably reliable and unshaken by the array of newer forms of digital media, Email Marketing is certainly a stalwart channel of online marketing.

This course helps marketers master the art of Email by learning the principles underpinning a sharp and strategic email strategy. It will draw learning’s from a decades worth of marketing experience to teach you to think outside the box and beneath the surface of traditional email ideologies.

The course will cover:

  • Identifying your purpose and setting objectives
  • Selecting the right email type to hit your objective
  • Planning email successful campaigns
  • Measuring the performance of your campaigns
  • Optimizing performance through best practices and testing
  • Selecting the right email software

Enroll today and take your email program to the next level!

Who this course is for:

  • Beginners to Intermediate level students interested in Email Marketing and wanting to learning about the intricacies of Email to maximise performance and enhance their professional development



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